As 2025 draws to a close, we would like to take a moment to reflect on what has made this year so remarkable—not just for us, but for everyone connected to eye square. Our mission is simple: to understand and improve the human experience. This year, we have dedicated ourselves to this mission with renewed passion, working with inspiring clients, employees, and friends to explore the complexity and beauty of human interaction with the evolving technology of the digital age.
2025 wasn’t just about breakthroughs and new innovations like our SEAL InContext eye tracking technology or the Digital Experience Sandbox – breathtaking events, deep, creative connections, and new insights were also part of our journey this year, leaving us with beautiful, unforgettable moments!
None of this would have been possible without you. Whether you supported us on a project, participated in an event, or simply followed our journey, you helped make this an unforgettable year. Thank you for trusting us, challenging us, and inspiring us to continue exploring what makes us human.
Here are the five highlights that made 2025 an unforgettable year for eye square!
One highlight of this year was our new partnership with OMD Germany.
“Attention Works” focuses on the further development and integration of attention metrics for all relevant media channels—TV, social media, online video, and streaming. These metrics are integrated into existing and new media planning tools to enable a results-oriented, cross-channel strategy based on reliable benchmarks. Together, we are moving beyond traditional reach metrics and focusing on measurable, impactful attention across all channels.
Learn more about Attention Works.
Our annual Memex conference took place again this year. Entitled “Enter the Sandbox,” the event brought together a wide range of speakers who combined science, technology, and art to present new ideas and possibilities. The event was held at our Berlin headquarters on the Spree River and included exciting lectures and presentations as well as a cozy get-together after the conference. However, Berlin was not the only town to host a Memex this year. In the heart of New York, interested specialists met under the title “User Flow Economy and the Future of Digital Engagement” for a day of new and intriguing presentations.
Were you interested in the Memex events but missed them? Here’s a summary of the highlights from both events!
In February of this year, we had the opportunity to participate in succeet 2025 in Wiesbaden. We are still thrilled about the two days filled with inspiration and activities. Our team took the opportunity to present our latest innovations, SEAL and the Digital Experience Sandbox, through a talk and live demonstrations at our booth. Would you like to learn more about the event and are you interested in our latest innovations?
Find out more here!
Last year, we had the opportunity to present the Screenforce “Into the Wild” study at many great events. Additionally, this year, the study remained one of our most popular presentations! This year, for example, our experts Stefan Schönherr and Marvin Vogt presented the study during the Screenforce Academy and at the RTL Beach Event.
Did you miss the events? Here you can find a brief recap post for both!
As part of the Advertising Week, we joined forces with Snap Inc. and PMG on the Creativity Stage to explore how generative AI (GenAI) and augmented reality (AR) are transforming the creative industry. The session with Aarti Bhaskaran, Kara Louis, and Hannah Ward from Snap Inc., Matthias Rothensee from eye square, and Scott Everett from PMG presented new global research findings on how GenAI-driven formats impact consumer attention and brand outcomes.
Want to learn more about this topic? Find more information here!
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