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Real Magic? Coca-Cola's Christmas Advertisement
with Generative-AI
A Comparative Analysis of
2024 & 2025
Read More A Comparative Analysis of 2024 & 2025
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Berlin, Germany | 2025

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Learn more! Find out more BORN IS Human
Experience
Research
Human Insight Technologies
A woman wearing green with a yellow purse strap holding a phone and smiling at it the eye square logo on two lines, featuring the eye motif on the left

See what your

customers see

See what they

think, feel and do

See what makes

the difference

Human Experience

eye square provides you with deep insights from cutting-edge technologies based on 25 years of experience in both global market research and software development.

 

Clients such as PayPal, BMW, Sony, Miele, and Ferrero trust in the quality of our technologies – made in Germany, insightful worldwide. With eye square tools the customer-black-box becomes an insight-lighthouse.

金刚消费者调研
Consumer research

金刚市场分析

金刚目标市场
market segmentation

金刚市场细分

For the past 25 years, we have been developing proprietary technologies that lead in validly determining and visually representing human experience. It is made up of three parts: direct perception (system 0), implicit feelings (system 1), and reflexive thoughts (system 2).

This way, we can provide real insights that will help you make successful decisions.

Market Research: News, Events & Publications

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Coca-Cola Christmas Ads
Comparative Study 2024/2025

top 5 events 2025

Top 5 eye square
Highlights 2025

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eye square Wishes You
Happy Holidays

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Newsletter
December 2025

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e2 on TV: The Usability of
Car Mirrors

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The Impact of GenAI and AR 
in Social Advertising

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“Attention Works
Initiative”

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Team Hamburg New Local
Hybrid Services

OUR CLIENTS

Google logo The black and purple Sanofi logo A logo of the Amazon logo A logo of the Buzzfeed logo in red Blue and red Kraft Heinz logo Meta Logo Black and blue Oath logo A picture of the Unilever logo Brown Ferrero logo Red and white Colgate logo Round white and red Henkel logo Green Chobani The grey and red Screenforce logo A black red and yellow Bacardi logo The yellow Continental logo Blue Deutsche Bank logo The blue Tencent logo Brown Hershey's logo Paypal logo The red and black DB logo An image of the Danone logo The grey and red Bosch logo A round, dark blue VW logo The blue Hyundai logo Red Time logo Blue Allianz logo

Google logo A logo of the Amazon logo A logo of the Buzzfeed logo in red Blue and red Kraft Heinz logo Meta Logo The red and black DB logo A picture of the Unilever logo Brown Ferrero logo Red and white Colgate logo Round white and red Henkel logo Green Chobani The yellow Snapchat logo o a white field Blue Deutsche Bank logo Brown Hershey's logo Paypal logo A black red and yellow Bacardi logo An image of the Danone logo The grey and red Bosch logo A round, dark blue VW logo The blue Hyundai logo Red Time logo Blue Allianz logo

WHAT OUR CLIENTS SAY

»The pleasant cooperation with the friendly and competent team was inspirational and helpful to further develop the user experience of our customer portal. The user insights gained by the tests have confirmed our decision to continue working with eye square.«

 

Thomas Zachar – ‎Vattenfall Europe Sales

»We have worked several times with eye square in regard to the usability optimisation of our global websites. The measures taken from this basis have led to the optimisation of the usability. We can therefore recommend to work with eye square without restrictions.«

 

David Papenheim – Porsche AG

»​eye square applied technology at the appropriate times by showing us how their services worked when applied to actual projects. The team provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work.«

 

Patrick Qin – Tencent

»​As always, highly professional work in a very short time with first-class documentation. Really good! You are and will remain my first choice for this.«

 

Gregor Stock, Cito Transport Technologies GmbH

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Research Awards

© 2025 eye square

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