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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="56449" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://dwg-online.net/symposium/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] The Instore Customer Journey - Data as Key [/vc_column_text][vc_empty_space height="20"][vc_column_text] Online shops track all user activities and make personalized product recommendations. But what possibilities does in-store retail have...

05 June, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="55824" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/youve-got-my-attention-now-what/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] "Why Marketers must Understand the Difference Between Empty Behaviors and Meaningful Attention" [/vc_column_text][vc_empty_space height="20"][vc_column_text] In today's world, the marketing environment is awash with data points and technology solutions...

03 May, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="56059" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/marktforschung/a/aufmerksamkeit-ist-nicht-gleich-aufmerksamkeit/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] "Not all attention is the same" [/vc_column_text][vc_empty_space height="20"][vc_column_text] Our company is a full-service market research agency that drives innovation. Our teams have been handling the entire research process...

03 May, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="55210" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/team/"][vc_empty_space height="20"][vc_empty_space height="60"][vc_column_text] My Experience as a Digital Marketing Intern at eye square [/vc_column_text][vc_empty_space height="30"][vc_column_text] Over the winter, Amir Malik was lucky enough to work as a Digital Marketing Intern at eye...

13 April, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="55646" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://blog.realeyesit.com/attention-a-complex-phenomenon-whose-time-is-now"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] Attention- A complex phenomenon in market research [/vc_column_text][vc_empty_space height="15"][vc_column_text] For what reasons attention is having it's big moment now and how to measure it [/vc_column_text][vc_empty_space height="30"][vc_column_text] In March 2023, Keith O'Brian of Realeyes...

13 April, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="56562" img_size="full" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="http://businessnewsthisweek.com/business/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] “The case study presents us with the opportunity to highlight several benefits of mobile eye-tracking software to brands and how it can enable them to grow without breaching any...

23 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="55115" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] Spiritual Art at the Kunsthalla [/vc_column_text][vc_empty_space height="30"][vc_column_text] On Monday, February 27, 19:00 CET, the BKU and eye square inivites you to an art exhibition in the Kunsthalla. A manifold selection of artists...

17 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="55074" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.cxotoday.com/interviews/advanced-marketing-research-tools-in-the-areas-of-e-commerce/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] Why market research has to deliver advanced marketing research tools in the area of e-commerce [/vc_column_text][vc_empty_space height="30"][vc_column_text] Market research companies need to constantly keep up with the latest tools and technologies...

16 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="54862" img_size="large" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="30"][vc_column_text] We are pleased to be an official member of the Advertising Research Foundation (ARF) in 2023. In partnership with ARF, we intend to increase awareness of these important technologies and demonstrate...

01 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="54824" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://martechseries.com/mts-insights/interviews/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] What are the advantages of eye-tracking technology, and how to use it in digital advertising measurement? [/vc_column_text][vc_empty_space height="30"][vc_column_text] “Overall, the use of data and technology is helping advertisers to understand better...

26 January, 2023