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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53802" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/aw360-jeff-bander/"][vc_empty_space height="40"][vc_column_text] Our company's mission is to help clients place more effective advertising, such as advertising campaigns or packaging, on the market. Therefore, eye square's research is innovative, as an...

16 September, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53647" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/with-tiktok-taking-over-heres-what-marketers-need-to-know/"][vc_empty_space height="40"][vc_column_text] Platforms that offer extensive video content like Facebook, YouTube, and Instagram proved to be a natural fit for advertisers, as video collateral could be seamlessly inserted before and...

04 August, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53604" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/team/"][vc_empty_space height="20"][vc_empty_space height="60"][vc_column_text] My Work Experience at eye square [/vc_column_text][vc_empty_space height="30"][vc_column_text] About a year ago, Anita joined the Brand & Media Team at eye square as a trainee. In this interview, she...

29 July, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53222" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://epaper.print-and-more.net/de/profiles/85515e7fc4ee/editions/5d9f23d321c03e93eaed/pages/page/43"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Market research for successful planning in the marketing mix [/vc_column_text][vc_empty_space height="40"][vc_column_text] The publishing world is in a state of upheaval. Advertising revenues are becoming more volatile and business models...

11 July, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53009" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.screenforce.de/themenbereich/mapping-the-moods"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] In Depth-Understanding Moving Image Advertising-Screenforce's "Mapping the Moods" Study [/vc_column_text][vc_empty_space height="40"][vc_column_text] The topic of context is becoming increasingly important for media planners in order to understand how moving images...

28 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52994" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/medien/nachrichten/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] BVoD moving image advertising works better than Youtube [/vc_column_text][vc_empty_space height="40"][vc_column_text] A recent study by eye square and Pro-Sieben-Sat-1-Seven-One-Media-Marketer-Grundlagenstudie examines the impact of pre-roll ads in different online environments. Video...

24 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52912" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/marktforschung/eyetracking-erlebt-gerade-seinen-zweiten-fruehling/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] The Renaissance of Eye-Tracking [/vc_column_text][vc_empty_space height="15"][vc_column_text] With the technical progress in camera technology on mobile devices, a shift is currently taking place from the laboratory into natural study environments [/vc_column_text][vc_empty_space...

16 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52645" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/neue-ansaetze-in-der-konsumentenforschung/einzelansicht/werbewirkungsmessung-meets-konsumentenverhalten/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Collecting In-context Behavioral Data–Using Real-World Advertising Impact Measurement for Advertising Contacts [/vc_column_text][vc_empty_space height="20"][vc_column_text] How well advertising works and how effective it is is the central question for the advertising...

01 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52574" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/interview-with-stefan-schoenherr-best-of-brand-research/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] marktforschung.de Interview Brand Identity and Brand Research   [/vc_column_text][vc_empty_space height="30"][vc_column_text] In his latest interview at marktforschung.de. Stefan Schönherr, Vice President Brand & Media Experience at eye square, explains how he...

24 May, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52476" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.wissenschaftspreis.org/verleihung/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Presentation of the Science Award 2022 at EuroCIS in Düsseldorf   [/vc_column_text][vc_empty_space height="30"][vc_column_text]The EHI Foundation and GS1 Germany Science Award honor young scientists, chairs and start-ups for excellent scientific,...

19 May, 2022