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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54643" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=204&m=387"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Dear friends, This is our current March issue of the newsletter, already the third one this year! We are once again...

18 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51642" img_size="large" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://rosenfeldmedia.com/advancing-research-2022/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] 12th to 14th of April 2022 eye square "Tracks the Success"–The ARF selects innovative Screenforce genre study as a winning paper [/vc_column_text][vc_empty_space height="20"][vc_column_text] The need for solid information, standards...

18 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_video link="https://youtu.be/0rrn0lDeCp4"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Social Media Ads Go Shopping: Measuring Ad Success by E-com Performance   [/vc_column_text][vc_empty_space height="20"][vc_column_text] Nice ads are great, but successful ads are better. Traditional market research will produce ads that social media users will find just nice....

17 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51397" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/die-zukunft-qualitativer-marktforschung/einzelansicht/quo-vadis-qualitativer-ux-research/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] „Quo vadis“, qualitative UX Research? [/vc_column_text][vc_empty_space height="20"][vc_column_text] UX tests usually take place on-site and with direct observation. Qualitative UX tests with behavioural observation and interview are still the most...

11 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51367" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://rosenfeldmedia.com/advancing-research-2022/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]9th to 11th of March 2022 Meet us at virtual Advancing Research Conference 2022 [/vc_column_text][vc_empty_space height="20"][vc_column_text] This is the third in a series of progressive events for UX research from...

03 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51278" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.minddoc.de/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] How to Motivate Users to Engage with a Mental Health App Key Insights from a Multi-Method Approach with MindDoc   In their recent talk at UX360, Carina de López (eye...

01 March, 2022

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="51283" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://shopperinsightconference.com/"][vc_empty_space height="50"][vc_column_text] eye square at Shopper Insight & Behaviour Conference 2022 [/vc_column_text][vc_empty_space height="50"][vc_column_text]eye square is pleased to have attended the Shopper Insight & Behaviour Conference 2022. 25 Cross-Sector Shopper & Category Thought-Leaders share...

01 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51178" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://qual360.com/healthy-and-happy-how-mental-health-apps-benefit-from-ux-research/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Even before Covid, demand for digital mental health services had been growing substantially – a trend that has only been strengthened by the pandemic. A lack of...

22 February, 2022

[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20px"][vc_single_image image="51166" img_size="large" onclick="custom_link" qode_css_animation="" link="https://advertisingweek.com/the-future-of-ad-effectiveness-in-a-post-nielsen-world/"][vc_empty_space][vc_column_text] The future of ad effectiveness in an “post-Nielsen” world requires innovative measurement tools. Nielsen's loss of accreditation came as a shock, but the moment itself was the result of years of...

21 February, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54645" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=196&m=377"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Dear friends, We don't know how about you, but we are actually very ready for spring. Therefore, we decided to give...

18 February, 2022