The second screen is taking over the television evermore as first screen. This is the result of the ‘OMS Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square. 95% of mobile daily newspaper website users fiddle, while watching television, with...
The Research & Results reported, in their anniversary issue of April 2014, the positive developments done in the last months by eye square. Michael Schießl is pleased about the increasing demand for implicit approaches. ‘What started fifteen years ago as academic research as now become a...
concept M and eye square show SevenOne Media how the parallel use of television and other media screen can affect the advertising effect. Since the dissemination of smartphones and tablets in households more and more media are used increasingly, and simultaneously. Until now the consequences of...
Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category. Looking over two...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’ With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The...
eye square shows how both explicit and implicit factors come into play while customers make final purchase decisions. The results of the collaboration study between Michael Schießl und Steffen Schmidt (CNEMM) were presented in the last Horizont issue (13/2014). ...
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