Aligning POS communication with phases of the In-Store Shopper Journey
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="35529" img_size="400x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Which stimuli do consumers perceive at the POS? And how can in-store communication be fine-tuned to create an impact despite the short...
